Transitioning to Performance Based Pricing | Dennis and Kayleigh | Job Board Summit 2019
Dennis and Kayleigh talk about their approach and lessons learnt in transitioning from a fixed price duration model to a performance based model in the Netherlands. You will take-away from this session the financial impact estimation of switching, whether performance based is suited for all customer segments, and where to start.
Dennis is responsible for the most popular local Dutch job boards (NationaleVacaturebank and Intermediair), part of the leading media company in the Netherlands, de Persgroep. Before that, Dennis spent 10 years in several eCommerce management roles (e.g. CEO of an online travel agency, commercial director for eBay Classifieds in NL, setting up PayPal in the Benelux). He started his career in strategy consulting and banking. He also served on the Board of the Dutch ecommerce branche organization and the European Retail Payments Board at the ECB.
Kayleigh is a B2B Marketeer at DPG Recruitment. She is responsible for all lead generation, activation and propositions within the B2B brands. She is currently working on several iterations to move to a pay for performance model as a replacement of the current fixed price model.